E-commerce in India is increasing rapidly due to deep penetration, innovative technology, changing customer preferences, an expanding middle class, rising internet usage, and smartphone penetration. The Indian e-commerce business is expected to reach $325 billion by 2030. This gives enterprises a chance to capitalize on market expansion.

It's amazing to see how quickly emerging technologies are being used to help improve e-commerce. Government initiatives like digital India and ONDC and innovations like “Try Before You Buy” live demos, one-click check out, live shopping software, and voice-enabled shopping will drive market growth.

Indian consumers are also becoming more environmentally conscious and demanding sustainable products. Businesses must urgently solve its difficulties. These include ecological, transportation, and cost challenges related to the packaging-intensive business.

With Generative AI, a subset of AI, e-commerce has great promise. E-commerce Generative AI market to reach USD 2.1 billion by 2032. Connecting people with goods and services that meet their needs will always be the goal, but increased automation will change how companies attract, engage, and do business with customers. Because generative AI customizes every trip based on user data, it can create amazing experiences. This allows chatbot and other user interface users to enter natural language prompts to obtain detailed, personalized content based on their purchase patterns and queries. Though young, the technology has great potential. Discussing upcoming innovations, sustainable packaging, and Generative AI in e-commerce during this conference is great.